🧱 Objective 1: Build Scalable & Flexible Infrastructure
Ensure our tech foundation is modular, cost-efficient, and ready to support scale.
Key Results:
KR1.1: Refactor backend architecture to support scalable unit economics (e.g. cost per active org).
KR1.2: Complete hosting migration to Alicloud and configure Supabase integration.
KR1.3: Define and execute separation plan between Wikifactory <> CAD Rooms backends.
KR1.4: Rewrite frontend architecture for scalability and maintainability.
KR1.5: Clean up historical storage and complete service stack consolidation.
KR1.6 Freeze Wikifactory Platform
💵 Objective 2: Establish a Lean, Profitable Business Model
Align product value, cost structure, and monetization to build a viable SaaS business.
Key Results:
KR2.1: Finalize new pricing model for CAD Rooms (inc. Wikifactory split) and publish.
KR2.2: Launch and track new CMS strategy to improve content workflows.
KR2.3: Define analytics and tracking setup for CAD Rooms usage funnel.
KR.3 Launch Free Trial and Billing Subscription Management
KR2.4: Close 3 new paid workspace deals with early-stage or scale-up engineering teams before Public Launch.
KR2.5: Pilot outbound sales sequences via LinkedIn/email using Heyreach
KR2.6 30 Hot Qualified Leads before Public Launch
KR2.7 Majority of Paid Users migrate to new pricing
KR 2.8 Average Seats per Workspace > 5
🎯 Objective 3: Validated Roadmap with Customers
Close the product–market loop with high-quality signals from real usage.
Key Results:
KR3.1: Reboot customer support workflows for WIkifactory for temporary handling
KR3.2: Engage 30+ users via calls, interviews
KR3.3 Launch flexible CRM and customer support, feedback workflows for CAD Rooms
KR3.4: Successful migration of Wikifactory paid users to CAD Rooms
KR3.5: Capture 20 additional customer feedback touchpoints after soft launch before public launch.
KR3.6: Secure new customer testimonials for public launch
KR3.7: Secure 100 NPS responses with at least 50 score
📣 Objective 4: Drive Qualified Traffic to CAD Rooms
Grow visibility across high-intent audiences through product-led and content-led strategies.
Key Results:
KR4.1: Localize CAD Rooms marketing site to 5 languages (ES, DE, FR, IT, ND).
KR4.2: Launch additional landing pages optimized for SEO and AEO.
KR4.3: Publish 30 high quality Blog Content optimised and localised for SEO and AEO
KR4.4: Link existing Wikifactory Articles to CAD Rooms
KR4.5: Launch soft PR campaign with 3 targeted placements (blogs, newsletters, or trade press).
KR4.6: Run a coordinated Public Launch across Social Media
KR5.6: Launch LinkedIn posting calendar across founder + brand accounts.
KR4.7: Establish SEO and Analytics Tracking for Measurement
📟 Objective 5: Implement a Transparent & Simple Corporate Structure
Reorganize the company structure to consolidate operations under CAD Rooms ApS and simplify global legal and reporting obligations.
Key Results:
KR5.1: Complete transfer of IP and operational ownership from Wikifactory entities to CAD Rooms ApS.
UK
China - in process
KR5.2: Close inactive subsidiaries:
in Spain,
UK,
China - In process
Hong Kong.
KR5.4: Ensure all required legal and tax filings are complete for liquidated entities.
China
KR5.5 Transparent Salary Levels Structure
KR5.6 ESOP Programme
🧩 Objective 6: Deliver a PDM Experience That Engineers Love to Use
Make version control for CAD files intuitive, traceable, and built for modern collaboration.
Key Results:
KR6.1: Launch Check-in / Check-out
KR6.2: Finalize and release CAD Diffing view for files.
KR6.3: Launch Revision per File
KR6.4: Launch File Metadata Display and Metadata Export.
KR6.5: Launch Notification Settings
KR6.6: Launch Sharing Management
KR6.7: Launch Import
KR6.8 Launch Desktop Client
🏗️ Objective 7: Launch exceptional PLM Workflows that Companies can Adopt
Support team workflows with structured change management and bill of materials intelligence.
Key Results:
KR7.1: Finalize Engineering Change Order (ECO) system
KR7.2: Release BOM versioning and part number generation workflows.
KR7.3: Support multiple BOM views (flat, structured, diff) and metadata insights.
KR7.4 Release Meta-data Insights
🔌 Objective 8: Integrate CAD Rooms into the Engineering Toolchain
Deliver integrations across communication, task, ECAD, and git-based workflows.
Key Results:
KR8.1: Publish developer support documentation and API reference materials for integrations.
KR8.2: Launch Slack and MS Teams integrations for real-time collaboration.
KR8.3: Launch Jira and ClickUp integrations with support for linking file versions to tasks.
KR8.4: Release Altium and KiCad? integration for release import
KR8.5: Launch GitHub and GitLab integrations for commit-linked file diffing.
Objective 9: Deliver a collaboration platform that the entire ecosystem involved in product development can adopt
Objective 9: Deliver a collaboration platform that engineers can involve stakeholders across their workflow
KR9.1 - eCAD integration
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